Helping You Start, Grow or Elevate Your Business
Each collection is included as part of our full course,
but they are also available for individual purchase.
Collection 1:
The Photography
MODULE 1: THE AUTHENTIC IMAGE
In this module, you’ll learn how to…
Embrace a documentary approach
Avoid posed portraits and achieve authenticity
Anticipate moments and follow them as they develop
Enhance your composition and perspective
MODULE 2: THE STORY
In this module, you’ll learn how to…
Use your images to create a compelling visual narrative
Sequence your collection and create “mini stories”
Successfully cull your images
Edit your final images with longevity in mind
MODULE 3: MASTERY
In this module, you’ll learn how to…
Continue to grow your skills as a moment-driven photographer
Keep it fresh and create personal work
Get helpful group critiques & learn how to effectively self-critique
Includes Bonus Materials 1-3 (see full list below)
Collection 2:
The Connection
MODULE 4: THE RIGHT CLIENT
In this module, you’ll learn how to…
Dig deeper to define your ideal client and their values
Create a mission statement to attract and book your ideal client
Select images that help communicate your message
MODULE 5: THE CLIENT EXPERIENCE
In this module, you’ll learn how to…
Properly communicate with your clients
Form a contract that protects you and your business
Navigate each and every step of the client relationship, from initial inquiry to image delivery to final album creation
Maximize your potential income
MODULE 6: FINDING YOUR RIGHT PRICE
In this module, you’ll learn how to…
Calculate the rate that helps you achieve your desired lifestyle
Set boundaries, reevaluate your career and create true work/life balance
Create compelling collections that increase your income
Includes Bonus Material 4-9 (see full list below)
Collection 3:
The Business
Get More For Your Investment
Along with our modules, we include a wealth of bonus material to help you put what you’re learning into practice.
While an individual collection purchase gives you access to some of this great content, the only way to access
all 15 items is through the purchase of the full course.
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02
01
Photography Equipment
Company Resource List
Photo Organization &
Back Ups
While the camera does not make the photographer, we have found certain equipment does make the job easier and helps create the images you want. We’ll show you what we use and why, so you can ultimately choose what’s best for you.
After a decade of researching, these are the outside resources we use to elevate our work and business. We share them with you to save you valuable time and energy, and to ensure you have the best possible set-up.
This will help you set up that perfect photo organization system: one that saves you time, prevents you from losing images and keeps you uber professional.
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04
Mission Statement Worksheet
Workflow
Email Templates
A mission statement is vital for any business, and this worksheet will help you craft the perfect one, one that will allow you to make more informed decisions when it comes to your business so you can meet your goals faster.
We provide you with our pre- and post-booking workflow so you can anticipate what's coming, stay on track and create the best client experience possible.
These friendly, professional templates won’t just improve your workflow, but they’ll help you kickstart a positive client experience, which leads to better referrals.
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Collections Guide
Work/Life Balance Tools
Collection Creator
This guide is everything you need to know to create and package your pricing information, and do so in a way that increases sales.
Tools that help you run a business, without having the business run you. Yes, it’s possible to have financial security AND free time for your loved ones.
An important tool that won’t just help you convert inquiries into bookings, but maximize your profit margins. Includes a bonus 'how-to' video to help you set-up and maintain some critical spreadsheets.
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Social Media 101
Phone Call Guide
Album Sales Methods
Our hard-won tips for choosing and maintaining your social media accounts, tricks that will allow you to grow your business without being tied to your smartphone.
A recorded guide for tackling the ever-important first phone call: what to ask and what to say to make your clients feel comfortable and convert casual inquiries into confirmed bookings.
Proven methods for selling albums that don’t just increase your profits, but better satisfy your clients.
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Ultimate Checklist
The Summaries
Relocating Your Business
Our course is packed with actionable steps you can take to start and grow your business, and we’ve combined those in one easy-to-navigate document, so you always know exactly what to do next.
We summarized key takeaways from our modules into one, easy-to-read document, so you can easily review and revisit what you've learned.
Tips for how to successfully relocate your business, no matter what stage of your career.
“I don’t regret the things I’ve done. I regret the things I didn’t do when I had the chance.”
- Unknown